HOLY MOLY

HOLY MOLY
HOLY MOLY

Introduction

Matrix IDC was appointed to deliver the strip-out, shopfitting, restaurant fit-out and bespoke joinery works for Holy Moly Macaroni at Grand Central Station, Birmingham. As a bold new restaurant concept inspired by the soul food culture of Harlem, New York, the project required a vibrant interior that could capture the brand’s personality while performing within one of Birmingham’s busiest transport and retail environments. Working alongside the design vision of Newman Gauge Design Associates, our team helped bring the concept to life through careful coordination, practical site delivery and detailed interior installation. From full strip-out through to finished fit-out, the space was transformed into a striking hospitality environment with neon signage, booth seating, exposed finishes, branded details and bespoke joinery elements that reflected the energy of the Holy Moly Macaroni brand.

Year
2019
Sector
Hospitality
Services delivered
/
Shopfitting
/
Bespoke Joinery
Timeline
Fast-track programme
Shrewsbury Business Park Logo

Introduction

Matrix IDC was appointed to deliver the strip-out, shopfitting, restaurant fit-out and bespoke joinery works for Holy Moly Macaroni at Grand Central Station, Birmingham. As a bold new restaurant concept inspired by the soul food culture of Harlem, New York, the project required a vibrant interior that could capture the brand’s personality while performing within one of Birmingham’s busiest transport and retail environments. Working alongside the design vision of Newman Gauge Design Associates, our team helped bring the concept to life through careful coordination, practical site delivery and detailed interior installation. From full strip-out through to finished fit-out, the space was transformed into a striking hospitality environment with neon signage, booth seating, exposed finishes, branded details and bespoke joinery elements that reflected the energy of the Holy Moly Macaroni brand.

Year
2019
Sector
Hospitality
Services delivered
/
Shopfitting
/
Bespoke Joinery
Timeline
Fast-track programme
Shrewsbury Business Park Logo
Holy Moly Macaroni restaurant storefront at Grand Central Birmingham with neon signage and shopfitting delivered by Matrix IDC
Holy Moly Macaroni restaurant fit-out with Harlem-inspired wall graphics, booth seating and branded interior finishes by Matrix IDC

A message from the team:

A message from the team:

"Holy Moly Macaroni was a great example of how shopfitting, bespoke joinery and practical site delivery come together to create a space with real personality. The brief called for a bold, energetic restaurant interior that could stand out within Grand Central, and our role was to turn that design intent into a finished space that felt vibrant, durable and ready for a busy hospitality environment."

Russell Gwilliam

Head of Procurement
Head of Procurement
Head of Procurement
Holy Moly Macaroni restaurant fit-out at Grand Central Birmingham with branded wall graphics, feature lighting and bespoke interior detailing by Matrix IDC
Holy Moly Macaroni booth seating area with exposed brick finishes, pendant lighting and hospitality fit-out works delivered by Matrix IDC
Holy Moly Macaroni restaurant interior with booth seating, branded finishes, feature lighting and commercial shopfitting by Matrix IDC

Final thoughts

Final thoughts

Holy Moly Macaroni demonstrates the value of combining strong design, careful coordination and high-quality shopfitting delivery. From the initial strip-out to the final fit-out details, Matrix IDC helped create a restaurant environment that was visually distinctive, commercially practical and aligned with the brand’s Harlem-inspired identity. Located within Grand Central Station, Birmingham, the project required attention to programme, access, finish quality and the demands of a high-footfall hospitality setting. The completed space stands as a strong example of our ability to deliver restaurant fit-out and bespoke joinery projects that bring brands to life while supporting the day-to-day needs of a busy commercial interior.

Planning a restaurant fit-out, shopfitting or bespoke joinery project in Birmingham, the West Midlands or across the UK? Speak to Matrix IDC about the most practical route forward.

Planning a restaurant fit-out, shopfitting or bespoke joinery project in Birmingham, the West Midlands or across the UK? Speak to Matrix IDC about the most practical route forward.

Do you have a project in mind?

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Let’s talk.

Reach out anytime I’m here as your first point of contact, and I’m happy to discuss your requirements in full. Let’s bring your vision to life, together.

Russell Gwilliam

New Business Development

Quick response.

If you’re ready to create something incredible, we’d love to hear from you.

Clear next steps.

After our initial consultation, we’ll provide you with a detailed plan and timeline.

Do you have a project in mind?

Let’s talk.

Reach out anytime I’m here as your first point of contact, and I’m happy to discuss your requirements in full. Let’s bring your vision to life, together.

Russell Gwilliam

New Business Development

Quick response.

If you’re ready to create something incredible, we’d love to hear from you.

Clear next steps.

After our consultation, we’ll provide you with a detailed plan and timeline.

Do you have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Reach out anytime I’m here as your first point of contact, and I’m happy to discuss your requirements in full. Let’s bring your vision to life, together.

Russell Gwilliam

New Business Development

Quick response.

If you’re ready to create something incredible, we’d love to hear from you.

Clear next steps.

After our initial consultation, we’ll provide you with a detailed plan and timeline.